Best Fonts For Logos To Use In 2020

Typography has always played an important role in logo design. Some of the most identifiable logos in the corporate world were shaped by their font choice! The typeface you use is about much more than just conveying your message. It’s about instilling a specific emotion while telling a story about your business.

Your business logo is going to be the first thing that the general public sees. It’s going to be your main identifier and will ultimately become a huge part of your corporate branding. As we all know: First impressions matter! This is especially true in marketing. As a result, designers and advertisers can pour hours into choosing the best font to show off your company’s personality and message.

Luckily, there’s no shortage of fonts to choose from these days! Here are some of the best fonts for logos that can take your business branding to the next level.

 

Helvetica

Helvetica is, perhaps, one of the most identifiable typefaces in modern marketing. It’s a heavily used sans serif font that conveys a clean and simple aesthetic. The great thing about Helvetica is that it’s not too over the top. Thus, it translates well to all types of business. It’s flexible in terms of designs. Plus, it’s a default font on Mac computers, so it’s easily accessible.

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Bodoni

Bodoni is a beautiful display font that’s based on geometric construction. It strikes the perfect balance between thin strokes and thick ones. Despite having a serif, Bodoni doesn’t have that traditional look like other fonts do. Instead, it looks clean and fashionable. You can see Bodoni being used by many fashion brands. It was the basis of the iconic Vogue logo.

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Zorus Serif

This typeface harkens back to old Gallic script. However, it’s been refreshed to work for modern designers. The font manages to balance an antique feel with contemporary aesthetics. The serifs are very small. They offer just enough framing to improve readability. Pair that with the overall narrow spacing and you have a flexible font that works well in various applications.

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Mixta

Mixta is a quirky little font that looks fantastic on signage and logos. It does have a serif to improve readability. But Mixta is anything but traditional. The font has a slew of defining features. This includes thin serif markings and a mix of both chunky and fine strokes. The font comes in several styles, giving you more options for refining your logo. It also supports more than 200 languages.

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Azedo

If you’re looking for a font that complements unique design, Azedo may be for you. Created by the Portuguese designer, Azedo is not a font that you would see being used for large chunks of text. The glyphs are very distinct. Several of the letters feature down-curved strokes, creating this feeling of weight. The design works well for signage, t-shirts, and logo.

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Bobber

Bobber is a free font that you can use for both commercial and personal use. This is considered to be a slab serif font. So, it features large strokes that you can easily modify for your logo. In addition to the serifs, the letters all have thick double-strokes. It’s meant to imitate signage from decades past. It offers a distinctly vintage feel while remaining cool enough for modern consumers.

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Didot

Didone is another favorite among fashion brands. It’s a serif font that’s comprised of clean lines, relatively even spacing, and just enough personality to help your logo stand out. The typeface looks great when contrasting colors are used and provides a touch of elegance when all caps are used.

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Garamond

First releases in 1989, Garamond is a font family with a history that dates back hundreds of years. While the serif font we know today was made available to computer users only a couple of decades ago, the design was made famous during the 16th century. It’s a favorite with print publications and offers an appealing vintage look. Despite its old-fashioned design, the font works well in modern logos aiming for a sophisticated aesthetic.

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Corporative Slab

Everything you need to know about this font is right in its name! It’s commonly used in corporate settings because it conveys a sense of strength and professionalism. The font has serifs. However, those little strokes are thicker than what you would see on other fonts. They’re also slightly rounded, making the font look great on large signs and logos.

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TT Norms Pro

TT Norms Pro was first designed to be a flexible workhorse font that could be adapted to a wide range of designs. It’s simple in terms of aesthetics. There are no serifs and the individual characters are all based on geometric forms. It’s clean, sophisticated, and very easy on the eyes. TT Norms is also an excellent resume font.

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Futura

Here’s another great font that’s based on geometric shapes. It has near-perfect circles and identified angles. The cool thing about Futura is that it works off of empty space. When used with contrasting colors, the space around the text pops just as much as the words itself. Thanks to its chunky lines and great legibility, it works wonders on logos that utilize smaller text.

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Sabo

Sabo was developed to evoke a very specific vibe. It’s a pixel-style font that appeals to nostalgia. You’ll see this font being used for arcades and old-school retro products. It’s not recommended for smaller logos or text because of legibility issues. However, the font packs a very impressive punch on signs and large logos.

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Berlin

Berlin is a popular choice that designers use when they’re looking for modern fonts. It’s similar in design to many other sans-serif options. However, this typeface is heavily inspired by basic geometric shapes. Words are bold, clean, and very easy to read.

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Tondo

Tondo was first developed in 2007 and has quickly become a popular choice for logos. It’s a sans serif font that utilizes thick and chunky strokes. Overall, the font is best described as bubbly. The rounded lines and distinct curves of the letters provide a fresh and cute vibe that’s perfect for companies that fit the bill.

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Neo Sans

Neo Sans is a great example of futuristic typography. This font has some simple design cues that make all the difference. Curved edges, light slanting, and an overall clean look creates this unmistakably modern appeal. It’s a favorite among many brands. It’s used by sports companies, automotive brands, and even political parties.

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Trajan

While Trajan was released in 1989, it’s inspiration goes back much farther. It was designed to replicate the typeface used in Roman square capitals. Thus, it has a noticeable old-world appeal. The serifs are quite defined and angular, making this font the perfect fit for companies in serious industries. For example, it’s frequently used by lawyers and religious groups.

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Univers

Univers is a font that you’ve probably seen thousands of times. It was developed by famed designer Adrian Frutiger in 1954 and has since become a go-to among advertisers. It’s a sans serif font that relies on perfect geometry to give off a feeling of steadiness. The font is very easy to read and is adaptable to nearly any company logo.

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Canilari

With its thick strokes and prominent serif, Canilari is most often associated with butcher shops and steak houses. However, the font can be adapted to work with other logos as well. It’s a creative typeface with a myriad of subtle details. From its angular strokes to its uneven thicknesses, the font certainly stands out.

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Mont

Mont is a strong font that’s used often by designers. It’s used frequently on large signs because of its prominent x-height. The typeface comes in several styles. All of them are inspired by geometry. Some standout details like an angular “t” and squared-off strokes make it a versatile option that looks great in any logo.

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Aventura

Aventura is inspired by the great outdoors. There’s no mistaking that fact when you take a look at this typeface. Many of the characters look like pieces of wood slapped together to create a letter. Even with those unique variances in the letters, the font is very easy to read and complements any nature-themed logo perfectly. Plus, it’s free for both personal and commercial use!

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Nexa

Nexa is a font family that managed to marry contemporary design with whimsical aesthetics. It’s a geometric font with no serif. Some individual styles of the font include unique style elements. They combine straight and angular lines with perfectly round circles, creating this space-age appeal that stands out among the crowd.

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Proxima Nova

Proxima Nova is a favorite with social media platforms. It’s used by the likes of Spotify and Twitter. Designed in 2005, this particular typeface is a reworking of the classic Proxima Sans font. The characters are proportional and geometric. This produces a clean look that’s very easy to read in any size.

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ITC Bauhaus

ITC Bauhaus is a creative font that doesn’t sacrifice legibility. It’s a sans serif font with clean and simple strokes. When you look at the font, it looks like every letter was created with a single stroke. Many of the strokes don’t touch, creating some empty space that stands out in logo design.

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Foco

Foco is one of the best fonts for logos and tag lines. It’s simple in terms of design, doing away with traditional serifs and extra frill. However, the letters are still distinct enough to be unique. One of the best characteristics of the font is the spacing between the letters, which improves readability.

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Axis

This script font was inspired by geometry and specifically created to look good in urban environments. It’s very modern and evokes a sense of happiness. However, the font is also quite exciting thanks to a couple of distinct characters. One of the most obvious is the letter “X.” Whether it’s lowercase or uppercase, the design of the letter can’t be missed.

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Museo Sans3

Museo Sans3 is a staple in museums and art galleries. It’s a beautiful font that’s most notable for its use of kerning. The letters are all spaced evenly, allowing the backdrop to come through quite a bit. Like other geometric grotesk fonts, this one is heavily inspired by simple shapes. Many of the letters are near-perfect circles, further cementing that open feel.

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Docu

If you need to utilize a lot of text in your logo, Docu is a good option. The sans serif font is clean and relatively thin. The narrow letters allow you to pack in a lot of text into a small space. Yet, the typeface is still easy to read. It doesn’t sacrifice legibility, which is crucial in logo design.

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Modesto

Modesto is a font with a colorful history. While the digital typeface used by designers today was first released in 2000, the design harkens back to a time of hand-painted typography. It was used in stencils to create signs for circuses, theaters, and more. The font is easy to read and has a prominent serif that creates an old-school look.

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Revista

Here’s another stencil typeface that looks like it was plucked straight from the magazines. A favorite among fashion designers and retailers, the font is very sophisticated. It features a stiletto-thin serif with some fine strokes. Beautiful accents in larger strokes will help the font stand out in your business logo.

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Rockwell

Need to pack a big visual punch? Rockwell is a font that’s frequently used by designers who want to capture attention. The font is bold and loud. There are some vintage aesthetics scattered throughout thanks to the serif. However, the angular nature of the strokes let the font fit right in with modern logos, too.

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Brandon Grotesque

Created in 2010, Brandon Grotesque is a sans serif font that’s very legible. Because it’s so easy to read, you’ll often find this font being used on packaging materials. It looks particularly good when all uppercase letters are used. However, the strong x-height makes the font look very steady and strong regardless of how you choose to use it in your logo.

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Uni Sans

Here’s a flexible typeface that you can easily adapt to any business. It’s a sans serif font that’s comprised of clean lines and defined angles. The characters are bold and easy to read. As a result, you’ll often see this font being used on t-shirts and other difficult-to-read materials.

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Frutiger

Also designed by Adrian Frutiger, this typeface is very popular with graphic artists. Originally, the font was commissioned for use at Charles De Gaulle International Airport. It was made to be used for directional signs. However, the impressive readability has made it a popular choice for everything from social media brands to government passports.

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Bodoni Egyptian Pro

Don’t let the name fool you. Bodoni Egyptian Pro is not an old-fashioned font. While it can certainly be used to convey a sense of sophistication for cultivated works of Egyptian antiquity, the font is versatile enough to be used in a wide range of applications. It’s modern and highly adaptable. Thanks to its availability in several styles, it’s a widely used font by designers.

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Appetite Pro

As the name would suggest, Appetite Pro was first designed with food in mind. The typeface was made for food identification and packaging. It’s fun and lively with just a hint of whimsy. Details like curved strokes and distinct letter flourishes make the font appear almost handwritten. However, it doesn’t sacrifice readability in the slightest.

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FF Din

FF Din is an old-school font that has experienced a bit of a resurgence in the design community. Originally, this font was made to identify railroad cars in Germany! It’s a clean font that focuses on legibility, which are all the hallmarks of a good logo font. You can see FF Din being used by many big-name brands around the world.

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Neue Swift

Neue Swift is a great choice if you plan on using mainly words in your logo. The typeface has fantastic legibility. However, it’s unique enough to make your brand stand out. It’s not traditional in the same way other serif fonts are. Unique details add a touch of distinctness, making it perfect for logos that are going to be printed on business cards, magazines, or large signs.

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ITC Lubalin Graph

Bold and strong, the ITC Lubalin Graph is commonly used for logos that want to sell a rugged demeanor. It’s a serif typeface. However, rather than simple strokes, it uses chunky slab serifs. They can improve readability while also giving your logo that rough and tumble feel.

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FF Meta

FF Meta was purposely designed to be the opposite of Helvetica. The designer found Helvetica bland and boring, so he sought out to create a typeface with a bit more life. FF Meta was the result. This font can be identified as curved and rhythmic. It’s easy to read. But, the curved strokes give is a bit more personal feel compared to some other modern fonts.

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Sassoon

If your logo is meant to appeal to children or those with a youthful attitude, Sassoon is a suitable option. The letterforms of this font are simplistic, yet fun. Originally, the designer created the font to be used in children’s books. So, it’s legible while still offering up that whimsical nature kids need to stay interested.

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Sackers Gothic

This font doesn’t have any lowercase letters available. However, don’t let that stop you from trying it out! The sans serif font is very beautiful and offers a sophisticated look to any logo. The great thing about Sackers Gothic is that it’s adaptable. Whether you’re trying to create a logo for an upscale restaurant or a thriller novel, the font offers some sleek style.

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Baltic-2

Baltic-2 is a run-of-the-mill font with a lot of possibilities. At first glance, it’s a font that some designers will overlook. After all, it’s quite simple and features a traditional slab serif. However, when used correctly, the font is perfect for logos, headlines, and more. It’s highly readable and offers up a classic look that appeals to everyone.

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FF Avance

FF Avance is an energetic font. While it does have a serif, it has this modern air of motion to it. The curves and distinct shapes used on the typeface make it a popular choice for those in the automotive industry. However, it can also work for any business that wants to create a lively logo.

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Horizon

Horizon is not a font for the faint of heart. Unlike other fonts on this list, Horizon doesn’t offer tons of flexibility. It’s very unique and will work best for a company logo that needs to tell a high-tech story. With its sharp angles, geometric shapes, and use of empty space, this font almost looks like an alien language. It’s perfect for creating a distinct brand identity.

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Amsi Pro

Amsi Pro brings vintage typography to the modern ages. It’s inspired by early designs from the 1900s. However, the designer made some subtle changes to make it more appealing for modern eyes. Amsi Pro is a sleek sans serif font that’s flexible enough to work for a wide range of company logos.

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Futuracha

Futuracha has a strong graphic design. It’s not the right font for all companies, but it can be the perfect font for those looking for a retro art deco style. The letters are thin and abstract. Many of the characters extend far below the line to create that iconic look. There are also many ligatures, making your logo look handwritten.

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Grenale Slab

Grenale Slab is a poised font that can serve many surfaces. You can use the bold font to improve readability for signs. Or, you can have a lighter touch to create a gentler look. The strokes are all well-formed, making the typeface have a playful appeal.

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FF Blur

FF Blue is one of the most popular font styles of the 1990s. It has this unmistakable grunge look. Originally, it was created in Adobe photoshop. The designer modified an existing serif typeface to make it look aged and messy. The final result was a street-inspired font that’s used in everything from retail signs to logos.

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Rufina

Rufina is a quintessential stencil font. It offers up a fresh design that’s artistic and visually pleasing. While other stencil fonts are known for being modern and brash, this one takes a gentler approach. The separation between strokes is subtle, ensuring that the typeface looks more like a work of art rather than a piece of graffiti.

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Gopher

Gopher is a sans serif typeface that turns convention on its head. With most fonts, stroke thickness is designed to closely mimic hand movements. Thus, strokes tend to be thicker on the sides of characters than they are on the tops or bottom. Gopher reverses that, giving the letters a quirky twist. It’s a trendy font that works well for any company looking to appeal to youthful consumers.

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Big Caslon

Big Caslon is used on many brand logos because of its clean and elegant look. The interesting thing about Big Caslon it’s inspired by a centuries-old typeface. Caslon is a classic font that has a permanent place in the history books. Big Caslon recreates it for modern typography, allowing the font to live on.

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Bambusa Pro

Bambusa Pro is alike a relaxed form of digital calligraphy. The typeface is designed to look handwritten, so you’ll see a lot of variation between stroke thickness. Many of the letters are connected as well, further cementing that handwritten design. It’s more relaxed and legible than traditional hand-lettering fonts as well, making it great for creating that perfect logo.

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Thicker

The Thicker font was created to have a big impact on logos and advertising. It’s a high-power typeface that’s typically used by sports publications and athletic brands. As you might have guessed, the font is bold and powerful. However, it’s dynamic enough to add some visual interest to logos. Rather than being a block of thick text, there are some subtle details that take advantage of empty space.

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Elegant Lux Pro3

Elegant Lux Pro3 was developed in 2015. However, the inspiration for the font came from Geometric Grotesk fonts of the early 20th century. There is no serif, giving the font a nice modern appeal. Despite its traditional callback, the typeface is surprisingly warm. Thanks to the rounded corners, it’s much more inviting than other fonts inspired by older designs.

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Posterama

Need a font that’s going to make your logo stand out in a sea of advertisements? Check out Posterama. As the name would suggest, this font was made to look great in large-format print. The letters are distinct and easy to read. There are some unique characters, too. Design cues like dots, reverse characters, and bold strike-throughs make the font an interesting choice for logos.

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Steak

The Steak font was designed in 2015. It can be identified by its gritty nature. The main characters are all relatively traditional. It’s a serif font with thick strokes to improve readability. What’s interesting about Steak is that those individual letters are covered in “age spots.” The typeface is made to look old and weathered, making it great for rustic food joints.

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Conclusion

There you have it! These fonts are all popular choices among graphic designers and logo makers. They offer some unique style that you can use to your advantage. Whether you’re using the fonts as-is to complement a graphic logo or you want to adjust the characters to create some iconic branding for your business, these fonts are all good options. Give them a shot and see what you can come up with!

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